2Q19 Smartphone Market

The data used in this report is from Strategy Analytics and IDC 2Q19 smartphone shipment.

  • According to Strategy Analytics, global smartphone shipment in 2Q19 has reached over 341M units, near 3% decline on year, but a slight 3% increase on quarter. Samsung leads the market with 22% market share. Huawei, albeit with its situation due to U.S. ban, still exceeds Apple with 17% market share. At the same time, in the top 10 rank, only Samsung and Huawei enjoy a positive year on year growth.
  • In 2Q19 global smartphone revenues have reached UD86B, a near 1% drops on year, near 3% drops on quarter. Apple owns 29% of the revenues, and Samsung owns near 29%. Note that the top 5 vendors (Apple, Samsung, Huawei, OPPO and vivo) combined revenues are 79% of the overall revenues. Huawei’s ASP has exceeded Samsung reaching UD339. The ASP of OPPO, LG and Lenovo are near, around USD210-240, The ASP of Xiaomi, HMD (Nokia) and TCL are below USD200.
  • Due to US ban, Huawei’s share in Western Europe (WE) has dropped 31% on year. Yet, its share in Central & Eastern Europe (C&EE) and APAC have increased dramatically. Samsung generally performs well, with its share increased in Central & Latin America (C&LA), Middle East & Africa (ME&A), C&EE and Asia Pacific (APAC). However, part of its share In North America (NA) has shifted to TCL and Lenovo.
  • In 2Q19, mid-range (USD100-300) share is still the largest, with Samsung leading this price segment with its new Galaxy A series. Huawei leads the high-end (USD300-500) with its P30 Lite, Honor 20 series and Honor V20. Transsion leads the ultra-low (below USD35) with its sub-brands including itel, Tecno and Infinix. Samsung and Xiaomi lead the entry (below USD100) segment.
  • According to IDC, in 2Q19, smartphone shipment globally reaches more than 332M units, a near 3% decline on year but a more than 6% increase on quarter. Apple iPhone XR is still the best-selling smartphone in 2Q19. Samsung Galaxy A series has gained momentum in 2Q19 with its newly launched A10, A20, A30 and A50, launched in Mar~Apr 2019. Huawei P30 series (Mar 2019) is also very popular despite the company being banned by the US government. Redmi Note 7 series (as it is an independent brand since Jan 2019) are among the top 20 thanks to its popularity in China and India.
    Redmi 6A (Jun 2018) still dominates the <$100 segment but it is being challenged by Samsung Galaxy A2 Core (Apr 2019). Samsung Galaxy A10 and A50, both late comers (launched in Apr 2019), are dominant in $100<$200 and $300<$400, respectively. vivo X27 (Mar 2019) is the most popular in $400<$500, but Apple iPhone 7 cannot be disregarded only because of its old age (almost 3 years old). Huawei and Samsung are the main challengers to Apple above $500 segment with P30 series and Galaxy S10 series, respectively.


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