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Smartphone ASPs are declining generally, but some Chinese vendors ASP show some obvious increase

Smartphone ASP is generally declining—at 2Q16 ASP has dropped 7.8% compared to 1Q16. Apple ASP stays within USD600~700, but at 2Q16 it is believed because of iPhone SE, its ASP has dropped 9.1% compared to last year. Samsung ASP always stays within USD350~400, but as they sold flagship Galaxy S7 cheaper than S6 at launch, at 2Q16 its ASP has dropped 10.6% compared to last year. Other Chinese vendors ASP stay below USD300. However, at 2Q16, Huawei, OPPO and vivo ASP has reached over USD200. On the other hand, TCL and ZTE stays at the bottom below USD150. Interesting to note that, Huawei, OPPO and vivo have sold their new flagships more expensive than previous generation at launch.

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