This quick report consolidates (most if not all) information related to OLED display (focusing on mid-to-small size) from Dec 2015 till Apr 2016 from two perspectives — OLED devices: shipments, vendors, prices, etc.; and OLED suppliers: production capacity, investment, planning, etc.
Total shipment for smartphone displays in 2016 are forecast to grow 7% YoY to 1.95bln units. AMOLED is estimated to represent 12.1% share in 2015, and will grow to 14% in 2016. In 2015, because of Samsung Display’s aggressive push of AMOLED panels, China domestic brands including OPPO, vivo, Gionee and Meizu have been adopting AMOLED display. Therefore, in 2015 by only calculating AMOLED panel usage within top 10 domestic brands, the market share has increased to 9%.
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